For this image it follows the idea of anchoring the texts and image. The slogan links to the text and the slogan links to the idea of being causal and active which links to the image. The social media links relate to the young audience and reaching out to them which relates to my audience research as it was shown to work well. I also used glistening generalities with 'great' which relates to the gender neutral young audience as it keeps it open and nonspecific. Even though the image has a male teen the advert does not have anything gender specific.
The text relates to idea of teen by using headphones which relates to the target audience of 16-24. Then the charge the wave is in a modern and serif font which also relates to that audience. The image does contain a male teen but does not contain any language or features that isolate the audience as just males.
This image shares the media elements as the other images but in a different arrangement. The text links to the images. The glistening generalities is used in 'smell great'. The term '48 hour protection' links to the product and the purpose to sell. and the idea of keeping the product as a necessity rather than a fashion choice. Even though the image is of a female teen it contains nothing that is gender specific which relates to the target audience of non gender specific.
The image relates to the audience as the model is a teen and wearing nothing that contains a brand which keeps it away from being a fashion choice and rather a necessity. The text 'charge the wave' links to the audience as it is sans serif which links to a younger audience.
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