E - Ethnicity
A - Age
R - Region
S - Social Economic
G - Both of the genders
Using non-gender specific colours and using gender stereotypes. Having a mixed sex cast when shooting.
E - All the Ethnicities
Make sure to not use language that excludes a certain ethnicity. Also have a diverse cast.
A - 15-25
Use a cast that is within that age group. use language that is understood and relevant to that age group.
R - England
Shoot in an area that appears English and not extremely foreign. in english.
S - C2/C1
I would market towards the reformer as they are anti-materialistic and the product is to stop a problem rather than a as a product that adds something.
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